Ambala, India
About
A detail-oriented and results-driven Product and Graphic Designer skilled in orchestrating visually compelling brand narratives and leading robust end-to-end digital product development. Proven expertise in leveraging both Adobe Creative Suite (Illustrator, Photoshop) for high-impact branding and Figma for creating scalable, seamless user experiences.
Successfully led 15+ design projects from concept to launch, with significant experience in cross-functional roles that require balancing user-centric UX/UI principles with powerful visual storytelling. Key achievements include developing comprehensive brand identities and guidelines (e.g., Girl Power Talk, Her Conversation), and managing multi-edition print production (The Future is you Magazines).
Experience
Associate UX/UI Designer
GIRL POWER TALK
·
March 2024 – Present
Led 15+ end-to-end projects from initial Research and Brand Identity development to final Social Media visual strategy and Website Design, significantly improving project scope and client satisfaction.
Directed the brand identity and social media graphic strategy for internal platforms like Her Conversation and Girl Power Talk, increasing engagement across LinkedIn and Instagram.
Built and maintained UI libraries and design systems for cross-platform consistency
Collaborated with international teams to define and align on visual direction
Delivered assets for web, mobile, social media, magazines, and branding materials
Partnered with social media marketing teams, developers, and key stakeholders to streamline workflows and align product/brand vision with business goals.
Trainee Digital Marketer
Accosoft India
·
August 2022 – May 2023
Created digital marketing content and optimized SEO strategies for client sites
Designed and improved UI for client websites using UX research insights
Developed content and video assets to support cross-channel campaigns
Improved overall creative and technical skillset by over 80% during the internship
Education
BBA Fintech
Chitkara University
·
2020–2023
CGPA: 9.5
Certifications
Skills
User Research
User Experience
User Interface
Wireframing
Prototyping
Design Thinking
Visual Design
Graphic Designing
Branding
Creative Direction
Graphic & Vector Illustration
UI Pattern Libraries
Design System
Responsive Design
Product Design
Usability Testing
Style Guides
Candidate Assessment
Languages
English
Fluent
Hindi
Fluent
Punjabi
Intermediate